To judge by marketing hype and iPhone mania, most people live in perpetual anticipation of the next super product: a bigger plasma-screen TV, a sleeker BlackBerry, a more shock-absorbing running shoe.
Drivers who miss the subcompact Japanese cars of yesteryear, and runners who yearn for the discontinued New Balance 855 running shoe with an anti-pronating roll bar, are victims of “feature creep,” said Jon Linkov, a managing editor at Consumer Reports. This phenomenon, generated by market forces, media hype and twitchy retailers, creates a cycle in which products are constantly improved even if they don’t need to be.
But the truth is, many consumers bemoan the incessant rush of innovation that pushes manufacturers to tamper with products the consumers feel are already perfect.
Is there a product you loved that you can’t find anymore?
Great fun. Go look.