Friday, April 20, 2007

A close reading of Skymall

By Ron Rosenbaum - Slate Magazine:
I think it was the SnacDaddy® chicken-wing tray that may have done it. Convinced me there is something to be learned about America from Skymall culture.

When I say Skymall culture, I mean the gadget-fetishizing, techno-porn culture of the ads in airline magazines. Most of you are familiar with the ads in airline magazines, and I'm sure at one bored, tarmac-sitting moment or another you must have wondered why a certain kind of product is featured in their pages. Well, Skymall is an airline magazine that features nothing but airline magazine ads.


I read Skymall on planes. I bring other, better stuff to read, but somehow these grab me. (Rosenbaum has an elaborate psychological theory.) Sometimes, when travelling with my wife, I remark on particularly preposterous products, some of which I momentarily crave. (Never bought one yet, at least not via Skymall.) But one stood out on a recent trip as truly, uniquely, transcendently ridiculous. It was, indeed, the very chicken wing tray that captured Rosenbaum's imagination. (See link for illustration.) It was so ridiculous that even I didn't want it--except for a brief moment.

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