From Slate:
..."Everyone who uses his brain knows that Socialism, is a way out [of the worldwide depression,]" Orwell writes. "It would at least ensure our getting enough to eat, even if it deprived us of everything else. Indeed, from one point of view, Socialism is such an elementary common sense that I am sometimes amazed that it has not established itself already." And yet, he adds, "the average thinking person nowadays is merely not a Socialist, he is actively hostile to Socialism. … Socialism … has about it something inherently distasteful—something that drives away the very people who ought to be flocking it its support."
One key to the movement's lack of popularity, Orwell argues, is its supporters. "As with the Christian religion," he writes, "the worst advertisement for Socialism is its adherents." Then he wheels out the heavy rhetorical artillery. The typical socialist, according to Orwell, "is either a youthful snob-Bolshevik who in five years time will quite probably have made a wealthy marriage and been converted to Roman Catholicism, or, still more typically, a prim little man with a white-collar job, usually a secret teetotaler, and often with vegetarian leanings … with a social position he has no intention of forfeiting. … One sometimes gets the impression that the mere words 'Socialism' and 'Communism' draw towards them with magnetic force every fruit-juice drinker, nudist, sandal-wearer, sex-maniac, Quaker, 'Nature Cure' quack, pacifist and feminist in England." (Think "organic food lover," "militant nonsmoker," and "environmentalist with a private jet" for a more contemporary list.)...
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