"Social networking has so far focused mainly on businesspeople and young people because they are tech-savvy and are treasured by Madison Avenue. But there are 78 million boomers — roughly three times the number of teenagers — and most of them are Internet users who learned computer skills in the workplace. Indeed, the number of Internet users who are older than 55 is roughly the same as those who are aged 18 to 34, according to Nielsen/NetRatings, a market research firm."
Wednesday, September 12, 2007
New New York Times: